Improving new product development in the fashion industry through product lifecycle management: a descriptive analysis
نویسندگان
چکیده
منابع مشابه
New Product Development in the Pharmaceutical Industry: Evidence from Iran
In today’s competitive world, there are several strategies to deal with the fast changing environment, among which New product development (NPD) is a common strategy. However, almost half of the resources that companies devote to NPD are spent on products that may fail. This issue is particularly highlighted in the pharmaceutical industry mainly because of a long development-time, low success r...
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ژورنال
عنوان ژورنال: International Journal of Fashion Design, Technology and Education
سال: 2015
ISSN: 1754-3266,1754-3274
DOI: 10.1080/17543266.2015.1005697